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Syndicate

Sean Wheller
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Dec 22 2007
Feed the Gator
Saturday, 22 December 2007

Syndication is a big thing, don't know why it does not get used more. That's changing I see, as more websites start showing RSS symbols on their pages. With good cause to, because syndication has the ability to drive large amounts of traffic to ones website.

So I started playing with RSS and soon, as is usual, found myself in the midst of building another website, of course using open source technologies. Only this time the website has practically none of its' own content. All the content is taken from other websites using syndication.

The domain for the website is aptly named FeedGator and it has the job of 'chomping on content' which is retrieved from site syndication feeds using technologies such as RSS, ATOM and OPML. As FeedGator does so, it automatically creates back links to the websites where the content originated from.

I'm just having some fun right now, plugging in the various feed from my websites. However, I think that the value of FeedGator, in improving a websites link popularity, may be as valuable if not more valuable than traditional listing or article directories. So I'm going to test it and see if it has any positive impact on the Search Engine Optimization of our various websites.

I still need to do some development to enable people to add and manage their own feed listings on FeedGator, but I think that will be done soon and, if my thinking on the SEO benefits in right, I can start to encourage others to do the same. There are many thousands of people blogging out there, so perhaps there is also scope for FeedGator to act as another social media aggregator. There are a few in the co.za domain space. It will be tough to give them a run for their money, but if were having fun while we do it, then there should not be a problem.

There are so many ideas out there. The problem is trying to find ideas that will eventually generate some revenue. At present, I am not sure about the revenue generating opportunities for FeedGator beyond that of using Google Adsense. I guess we will live and learn from it and see where it takes us.

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.





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