How to give medical persons your loved ones contact details when you can't do it yourself. This idea is so simple, so cheap that anyone in the world, with a cellphone can do it. I received this as a forwarded message from one of the residents associations in Johannesburg and thought that it would be best for me to blog it as apposed to mailing it on. Quite ingenious, but then the siimple things usually are.

Apparently this is a standard procedure all paramedics follow at the scene of an accident when they come across your cell phone.

ICE - "In Case of Emergency"

We all carry our mobile phones with names and numbers stored in its memory but nobody, other than ourselves, knows which of these numbers belong to our closest family or friends.

If we were to be involved in an accident or were taken ill, the people attending us would have our mobile phone but wouldn't know who to call. Yes, there are hundreds of numbers stored but which one is the contact person in case of an emergency? Hence the "ICE" (In Case of Emergency) Campaign.